Toka Musik partners with Pioneer PRO AUDIO to elevate emerging talent

Toka Musik is a Beirut-born, Dubai-based music company which defies conventional bounds. This multifaceted venture encompasses a highly regarded online electronic music magazine, artist collective, podcast and promo platform.

Established in 2017 as a DJ guest mix series, Toka Musik quickly evolved into a leading platform for electronic music in the MENA region.

Boasting more than 150 interviews with esteemed DJs and music producers, as well as premieres for top record labels like Crosstown Rebels and Hot Creations, Toka Musik has cemented its position as an industry leader in its territory. Other globally-recognised Toka Musik events in Amsterdam, Madrid, Dubai and Beirut have also garnered great acclaim. Working with a worldwide network of more than thirty prominent partners, Toka Musik last year further expanded its footprint by launching its own record label.

Toka Musik also recently forged a strategic partnership with Pioneer DJ/ Alpha Theta with the aim of giving a wider platform to up and coming talent in the MENA region. As part of the deal, Pioneer PRO AUDIO has supplied Toka Musik with a pair of XPRS102 10” full-range active loudspeakers to support its DJ guest sets.

The speakers have transformed Toka Musik’s podcasts into a “mini nightclub” according to Founder, Managing Director and Podcast host Georges Bou Saleh:

We love the XPRS2 sound - it’s clear, loud and works perfectly for what we wanted to achieve. We’ll definitely be using them at all our Toka Musik gatherings and showcases moving forward. They’ve already had the seal of approval from DJs Megatronic, Alex Twin, Saliah, and John Bowtie, who all enjoyed their sound. This is our strongest and most strategic partnership to date, as Pioneer DJ represents not just the tech industry but also empowers the next generation of DJs and performers. The MENA region has a lot of solid talent and we strongly resonate with the Pioneer DJ/Alpha Theta mission to keep building these talents through innovative tech initiatives. Toka Musik is a platform for this emerging talent, so having this relationship is the cherry on the top of everything we do.