AlphaTheta Corporation has today announced the release of the limited-edition DDJ-1000-OW from its Pioneer DJ brand. This exclusive DJ controller made in collaboration with Off-White will be available in limited quantities globally from mid-July 2021.
As the founder of Off-White and one of the most important artistic directors in the fashion scene, Virgil Abloh had a deep desire to create DJ equipment that explores the unity and harmony of music with Pioneer DJ. Based on the concept of "SOUND ENGINEERING," Pioneer DJ and Off-White completed "DDJ-1000-OW" through a determined artistic process.
The DDJ-1000-OW is a special model with a unique collaborative design. The fluorescent orange and matt white asymmetrical colors and tagline printing bring a unique look to the DDJ-1000 DJ controller, which offers both high performance and portability. The controller inherits the layout of the CDJ-2000NXS2 and DJM-900NXS2 setup, which is widely regarded by professional DJs as the club standard for DJ gear.
In line with the release of the DDJ-1000-OW, Off-White plans to launch a “SOUND ENGINEERING” capsule collection of clothing, also in collaboration with Pioneer DJ
“As with the skeleton CDJ and DJM I designed with Pioneer DJ, I wanted to take this opportunity to bring together technology and human interaction,” says Virgil Abloh. “And this time we took it one step further with “SOUND ENGINEERING” bringing together this medium that unites so many of us with a fashion element. Both music and fashion, in my opinion, are these intense forces that have the unique power to bring people together while letting you make your own statement all at the same time.”
Yoshinori Kataoka, president and CEO of AlphaTheta Corporation said, “DJing is a truly unique artform; its ability to evoke strong emotions and create deep connections between music and people is incredibly powerful. Virgil’s capacity to connect a myriad of artforms is a fearless display of unlimited creative potential. We hope that this collaboration inspires creativity amongst our community”.
In 2019, Pioneer DJ and Virgil Abloh collaborated on the Pioneer DJ c/o Virgil Abloh project, creating the “Orange” CDJ-2000NXS2, the “White” CDJ-2000NXS2, and the DDJ-1000-OW coloring of the bright fluorescent orange and matt white adopted in the “White” DJM-900NXS2.