AlphaTheta prepares for its return to Amsterdam Dance Event 2025

It’s back! The Amsterdam Dance Event (ADE) returns to the Dutch capital, and AlphaTheta will have its biggest-ever presence at the conference and festival.

For the first time in several years, AlphaTheta will return to ADE Lab throughout the festival, hosting events there and in three other locations: Amsterdam Flavours, Gashouder Office, and a pop-up container venue, all located in Westerpark.

From Wednesday, October 22 to Friday, October 24, a variety of Touch and Try sessions will take place across the different venues, where attendees can meet the AlphaTheta team, chat with product specialists, and try out the latest gear, including the new flagship CDJ-3000X player.

Events held at ADE Lab, Amsterdam Flavours, and Gashouder will be open to Lab and Pro ticket holders, while the container events will be open to the public.

Location: AlphaTheta Hub at Amsterdam Flavours

AlphaTheta x Apple Music Workshop

Want to discover how technological innovations are opening new possibilities for DJs?

In this exclusive workshop, Apple Music Club Radio hosts NAINA and Tim Sweeney, together with an AlphaTheta product specialist, will demonstrate how the latest DJ equipment integrates with Apple Music.

Discogs Listening Room

Step into artists’ record collections and hear the stories behind their favorite tracks. In this pop-up space, guests such as Armin Van Buuren and DJ Tennis will share personal memories about songs that have marked their careers, playing them on vinyl for the audience to enjoy.

Elijah Cultural Exchange Conversation

A chance to explore two musical scenes and their contribution to global electronic music culture. In an open conversation, Elijah and a guest DJ will discuss the similarities, differences, and cross-influences between their respective cities.

Location: The Cue Club at Het Leidinghuisje, Gashouder Office

DJsounds Show with Bradley Zero

AlphaTheta’s acclaimed mix series, the DJsounds Show, returns to ADE to celebrate the launch of the CDJ-3000X. In a special live-recorded edition, host Dan Tait will welcome renowned DJ Bradley Zero, who will perform an exclusive set showcasing the player’s advanced capabilities in an intimate setting.

Location: AlphaTheta – Lab Square (Container at Westerpark)

Container Demo Experience

Visit AlphaTheta’s container to get hands-on with the latest innovations. On Thursday, the team will be joined by Beatport, offering demos and personalized guidance on using the Beatport Streaming catalog and techniques to enhance your mixes with AlphaTheta gear.

Bridges For Music ADE Cycle

Come and cheer on the cyclists crossing the finish line after completing a 230 km ride from London to Amsterdam in two days. This initiative raises funds for Bridges For Music, a non-profit organization that empowers young talent from underprivileged communities to become creative changemakers.

Start From Scratch Takeover: HOMECOMING / Future Female Sounds / Boudica

Join a Start From Scratch DJ workshop, created by AlphaTheta in collaboration with three organizations:

• - HOMECOMING, a cultural platform that connects Africa with the world through music, fashion, and art.
• - Future Female Sounds, a non-profit organization founded in 2017 that aims to make DJ culture accessible to women and gender minorities worldwide.
• - Boudica, a collective that empowers FLINTA+ and LGBTQIA+ communities through its record label, events, and annual conference.

Each 30-minute workshop offers a hands-on introduction to the Start From Scratch experience, which provides beginners with the tools, confidence, and inspiration to start their journey behind the decks.

Location: ADE Gear Test Lab, Pacific Amsterdam

Demo Experience with TRIBE XR

Discover the latest AlphaTheta gear, including the new CDJ-3000X. Want to mix in a virtual environment? TRIBE XR will demonstrate how immersive virtual reality is transforming the way people learn to DJ.

rekordbox Masterclass

Learn how to make the most of the new features in rekordbox 7 in this exclusive masterclass led by specialist Jeroen Groenendijk.

CDJ-3000X Masterclass

Explore the advanced functions and full potential of the CDJ-3000X with AlphaTheta product planner Rob Anderson, and discover how to take your performances to the next level.

Additional Event at Bar Rouge

AFEM Rights & Royalties Roundtable

AFEM will take over Bar Rouge to host the Rights & Royalties Roundtable, presented by 20 Years of DJ Monitor and supported by AI Exchange, DDEX, and KUVO powered by DJ Monitor. This high-impact series of discussions will bring together leading voices from across the electronic music ecosystem to address challenges and opportunities in rights and royalties management.