Over 600 activities make Music China 2025 the premier musical gathering in Asia

Music China 2025 reinforces its role as a catalyst for learning and connection, offering a wide range of educational activities and live performances.

Around 1,600 exhibitors showcase their instruments and innovations, and more than 120,000 buyers, industry experts, and music enthusiasts from 100 countries and regions are in attendance.

Designed to guide attendees toward new opportunities for growth, the renewed fringe event program addresses key topics and highlights emerging trends such as the integration of artificial intelligence (AI), music therapy, and the revival of traditional Chinese music.

This extensive program, complementing a strong product showcase, drives industry progress by inspiring creative business strategies and strengthening the music community.

Where expert minds converge: knowledge sharing, creativity, and business insights

Recognized as a benchmark and trendsetter, the 22nd edition of Music China presents more than 600 activities focused on the new frontiers of music. The program offers a solid platform for professional development and musical exploration, featuring forums, workshops, live shows, and interactive sessions that lay the groundwork for industry transformation.

The comprehensive educational program of Music China provides professionals and musicians with essential information, practical techniques, and new perspectives to stay ahead in a constantly evolving market.

Program highlights:

• - Industry Forum: focused on exploring new pathways, it analyzes the global musical instrument sector and its main trends in manufacturing and market development. A key session is the roundtable Trends, Prospects, and Breakthroughs: Shaping the New Future of the MI Industry, where experts discuss strategies for sustainable growth and successful partnerships.
• - Global Forum on Music, AI and Health: new to this edition, it explores the use of music and artificial intelligence to enhance physical and mental well-being. In room E1-M16, international experts discuss how music can alleviate pain and anxiety, as well as its applications in cultural tourism and wellness.
• - Music and Wellness+: located in Hall E3, this new program explores the emotional benefits of music for all ages and its potential in the holistic wellness market.
• - Music X: the innovation hub in Hall N3 focuses on the latest advances in music technology. Featuring the International MIDI Forum as a main highlight, it includes performances at the X Stage and the International Music Expo (IMX), exploring emerging technologies, AI, Web3, and new copyright frameworks.
• - How-to sessions: focused on music education and retail opportunities, they provide strategies for dealers and educators, from student recruitment to AI integration in music learning.

Additional training activities include the Advanced Piano Tuning Training Seminar, Violin-Making Workshop, Master Classes, Music China Academy, and Renyin Music Lecture Hall.

Ernesto Roca, General Manager of Megalca Ventures Inc from Canada, shared his enthusiasm for the strong opportunities for professional growth:

I am particularly interested in the Industry Forum and the courses at Music China. There is no better way to generate new ideas than by learning from the perspectives and experiences of other professionals in the sector. It is the ideal platform to gain first-hand insight into the trends and sales approaches driving the global music landscape forward.

Expanding the reach of music through live performances and workshops

In addition to professional learning, Music China 2025 harnesses the power of shared music to foster a more inclusive and diverse community.

In line with the growing interest in cultural heritage and holistic well-being, several live events incorporate these themes by highlighting traditional Chinese music and music therapy, making modern music more accessible.

Highlighted events:

• - Reviving Ancient Melodies: A Celebration of China's Musical Roots. This new festival, supported by the Shanghai Mass Art Center, showcases traditional music through exhibitions, concerts, and workshops, featuring instruments such as the Jiangnan Sizhu and the Yingzhou Pipa.
• - Music Healing Experience Workshop: for the first time, attendees can participate in interactive workshops in Hall E3 (Booth D05), exploring the power of music to regulate emotions through demonstrations, case studies, and games.
• - Take the Stage at Music China: an open platform where any music lover can perform and share their talent, encouraging creativity and inclusion.
• - Never-Ending Music – Live Shows: outdoor stages feature performances of rock, pop, and contemporary music, with artists such as Hong Kong singer and producer Jun Kung, the Taiwanese band Shin, and the group J Hall, among others.

Other returning events include activities for senior music lovers, the 15th edition of Shanghai Little Musicians, and the popular drum circles, suitable for participants of all ages.

Music China is much more than a trade fair; it is a grand celebration of music. It promotes music education, cultural exchange, and public engagement, attracting new audiences and inspiring future generations, which drives the sustainable growth of the sector, highlighted Bin Wu, expert consultant of the China Musical Instrument Association.