The worldwide celebration includes special editions of the microphone, user videos and an engaging website. The Shure SM58, the world's most famous microphone, has been a fundamental and formidable part of live performance for more than 50 years.
To celebrate and honor five decades of this iconic microphone's renowned sound, design and durability, Shure has announced the launch of a “50th Anniversary” special edition, along with a series of initiatives to engage and inspire loyal SM58 fans of all ages and from all over the world. These activities include:
- A charity auction of SM58 “special artist editions,” designed specifically for the occasion.
- A comprehensive multilingual website, packed with historical information: artist photos, videos, fan stories...
- Activities that let fans of this legendary mic share their experiences and memorable moments on social media and by submitting videos.
The “SM58-50 limited-edition microphone” packs in all the award-winning features and technical specifications of the SM58 and has a silver finish, as well as a printed 50th Anniversary decoration on the handle. It also comes in packaging inspired by its history, which includes a commemorative certificate, a printed photo, a historical booklet and a sticker commemorating the celebration.
In addition to this anniversary model, Shure will auction special artist editions of this microphone online, designed especially for the occasion. The funds raised will go to the charity chosen by the artist.
“The SM58 has been a centerpiece of unforgettable musical performances for 50 years and has left its mark on generations of artists and audiences,” said Soren Pedersen, Product Specialist at Shure. “It truly was born to perform, and any performer using an SM58 for the first time in 2016 will have the same sound so many have already shared. We're excited and honored to celebrate this milestone. We're eager to hear about the experiences fans around the world have had with the SM58.”
